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A Call to Action for the Microsoft Dynamics NAV (Navision) Community

For the past several months we have been doing a lot of soul searching and asking ourselves what kind of company we are and what kind of company do we want to become? All of us get up in the morning wanting to be part of something greater than ourselves but it is important to periodically evaluate whether we are creating something truly remarkable or just the victims of wishful thinking.

Image of a viewfinderThe first challenge is seeing the world as it is and not as we wish or believe it to be. For those of you that are not familiar with the work of Christopher Chabris and Daniel Simons you should really check it out

Their research shows that we all suffer from some form of attention blindness which causes us to miss important details of what is going on around us and base our decisions on often critically incomplete or inaccurate information. We teach ourselves to trust our intuition but we do very little to validate what we think against an objective reality.

A relevant example for most companies is that we all think we are truly unique in our industries and that we work harder than anyone else to deliver the type and quality of service that we provide to our customers. However companies rarely have meaningful conversations with their customers about their service and choose instead to hide behind impersonal surveys, marketing campaigns, or the silence is golden rule. What is worse is that as customers leave, these very same companies will convince themselves that the reason a customer left was that they just didn't understand the superior service that they were receiving. While I'm sure that anyone reading this will see the obvious fallacy in these statements, the problem is overcoming our own case of attention blindness and having the self critical conversations that are so uncomfortable to have.

To create a better company and a better community requires first that we understand what is going on around us. As our understanding increases our ability to create truly remarkable companies and solutions also increases. My call to action for the Microsoft Dynamics NAV (Navision) community is that we work together to abolish business as usual and that this community of providers and customers becomes the very definition of seeing the world as it is and collaboratively creating the best solutions to solve the very real challenges that we all face.

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