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How B2B eCommerce benefits distribution and manufacturing companies

Man making online purchase using laptop

Distributors and manufacturers are planning to make the move to eCommerce if they haven’t already. With over half of B2B buyers being millennials, if you are not in the eCommerce game, you may be too late.

Now is the time to consider an eCommerce site for your customers. Here’s why:

  • Consumers are accustomed to purchasing online, and digital is becoming an expectation in their business lives as well. Why wouldn’t you keep your business “open” 24/7 without having to add staff?
  • Mobile sales and commerce have exploded with the use of smartphones and tablets, allowing your field personnel and customers not only to place orders when they want, but also where they want.
  • A properly developed and integrated site can provide product comparisons, price and availability alerts, extended product descriptions and usage information, and custom price lists by customer, all reducing the need for customer service staff/hours.
  • Even if you don’t sell directly to end customers, they will be searching for your products and doing research and comparisons online. It’s also a great way to test out a new product not in distribution yet or provide a way to order samples.

The bottom line is that you can create an extraordinary customer experience by taking your business online. A great eCommerce solution will pull product data from your ERP system, so you only have to make updates in one place – saving time and keeping product information current.

Make sure that in addition to your business requirements, your eCommerce solution includes a powerful search function, a responsive design, and don’t forget to test it out with trusted customers and incorporate their feedback before rolling it out to the masses.

Then sit back and reap the rewards!

Learn more about eCommerce solutions built for Microsoft Dynamics NAV.

ArcherPoint and Dynamics NAV work with multiple providers of eCommerce technology. Watch these videos by Digital Vantage Point and Sana Commerce to see what these products have to offer!

Digital Vantage Point's Nav-to-Net

Watch how Nav-to-Net is embedded within Microsoft Dynamics NAV and can manage e-commerce websites entirely within NAV, while ensuring online business continuity, the most critical aspect of e-Commerce. Nav-to-Net can be used to make web content management simple and easy, reducing imposition on IT and making the website broadly manageable by a typical Business User.

Sana Commerce for Microsoft Dynamics NAV

This video covers a B2B scenario and shows how the unique features of Sana result in an effective, responsive, and well-designed web shop. Using your customer's NAV business logic, quantities and prices are displayed in real-time.

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