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Psychology of Blogging Part 2: Why We Love It and How to Start

In my last blog, Psychology of Blogging, Part 1: Why We Hate and Fear Blogging, I investigated my colleagues’ common fears and frustrations when it comes to blogging. What you are going to read next is the second blog in a two-part series, and I would advise you read Part 1 before proceeding.

ArcherPoint’s Hannah Horning offers insights on psychology and business

In this blog, I am going to talk about the positive aspects of blogging and provide a short tutorial on how to start blogging on your own. I am not going to restate the research that I discussed in Part 1 (which is why I advise you to read Part 1); however, I will explain another aspect of the research. Once again, this is a short commentary on the psychology of blogging, and if you would like to read the entire research study, click here.

After talking about many of the pain points of blogging, I wanted to understand why some individuals, like myself, like to blog and don’t let their fears hinder them. I have put together a collection of positive feelings associated with blogging that I gathered from my colleagues.

  1. A Feeling of Accomplishment – I heard from many bloggers that after they have written a piece and published it on the company website, they feel a sense of accomplishment. I can attest to that fact, because after completing a blog, I feel that I have done something that benefits the company, the reader, as well as myself.
  2. Establishing Credibility as an Industry Expert – Many bloggers expressed that they feel that, by blogging, they are getting their name out in the industry and establishing their professional credibility. Business blogging allows professionals to share industry and career-specific information in a non-formal way to other professionals that the blogger might not otherwise have been able to interact with.
  3. Creating a Community – Blogging is a form of networking for professionals and allows individuals to create a professional community to share relevant information. Many professionals no longer commute to an office, which disconnects them from other professionals. By blogging, you can recreate the community aspect of working in an office in a modern form.
  4. Sharing Experiences – Blogging is a great way to share your experiences. Personal blogging topics often revolve around the author’s daily life, but the same can go for professionals. You can share the experiences you’ve had in your profession and the successes and failures you’ve experienced, which hopefully will benefit others.

Now that I have told you what I heard from my colleagues, I’m going to tell you what the research states. It states that, “…blogs illustrate the fusion of key elements of human desire – to express one’s identity, to create community, to structure one’s past and present events.” Even though the research might state the points my colleagues have expressed in a different form, the underlying concepts are still the same. We can draw conclusions that by establishing credibility, the individual is also expressing their identity (professional), by blogging they are creating a community and sharing experiences. These are the positive psychological aspects of blogging—and the reason many people enjoy blogging.  

How to Start Blogging

This is not a foolproof blogging system, but merely suggestions that I have found to be helpful when I write a blog. I understand blogging can be very intimidating, and starting with a blank page can be daunting. Try following these steps and suggestions to help take some of the pressure off the blogging process:

  1. Just write. Don’t think about it too much. Just start writing and put your ideas and thoughts down on paper and see where it takes you. You would be surprised how sometimes just writing is the best way to get a blog going—and actually complete it.   
  2. Read other industry relevant blogs. Check out what other professionals in your industry are writing about. Do you see any topics that you feel you could respond to or add to? This is a great way to get ideas and see what topics are popular.
  3. Write about client/customer pain points. Do you ever have conversations on the same topics with clients or customers over and over again? If so, those conversations would make good blogs; they would help other customers, and they would help you, too. The next time a client asks those questions, you can refer them to your blogs and save precious client engagement time.
  4. Don’t be afraid. Anyone can blog! Don’t let your fears stop you from establishing your professional credibility and getting that sense of community back in your work life. There may be a time you will be criticized for what you write. People just have a difference in opinions, but that doesn’t mean what you wrote isn’t valuable to other professionals.
  5. Write when you’re inspired. Generally, it is much easier to write when you are feeling inspired or creative. Trying to force writing never really works, so write when an idea pops into your head. Even if you can’t write when the idea shows up, write the idea down or put it into your phone and come back to it later.
  6. It gets easier. Remember, the more you blog, the easier it gets. Yes, you might get stuck once in a while—every blogger does—but just take a break and refer to point No. 5.

Calling all bloggers! Do you have any advice for new bloggers? Do you have a preferred method when you set out to write a new blog? Leave a comment below to help the newbies join the community. If you’re new to blogging, please leave a comment, letting me know if this was helpful. I appreciate the feedback.

Thanks for reading, and tune in next week for another business-psychology related blog. To read other blogs in my Business-Psychology Corner series, click here

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