Being Holiday Ready: Tips for Perfecting the Omnichannel Strategy
With online and mobile shopping on the rise, consumers have more options than ever to shop when, where, and how they choose. By upgrading omnichannel options like an in-store pickup or same-day delivery, businesses can help customers customize their shopping experience to fit their personal needs during the rush of the holidays. While becoming an omnichannel retailer can seem like a daunting effort, these tips will better position retailers for growth this holiday season.
1. Focus on the customer experience
Developing customer relationships becomes even more important during the holidays. By providing shoppers with customizable and hassle-free omnichannel options, retailers can foster relationships and build loyalty regardless of holiday sales or promotions from competitors.
2. Leverage technology
During the holidays, when stressed shoppers are tempted just to order all their gifts online and skip stores altogether, new technology can marry the convenience of online shopping with an enhanced in-person shopping experience.