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Sales and Marketing with Microsoft Dynamics 365 Business Central

Increase top-line growth by empowering your marketing and sales staff

For any business to be successful, they need to be able to attract new customers and take advantage of opportunities with existing customers while keeping them satisfied. With a sales & marketing solution fully integrated with Microsoft Dynamics 365 Business Central (formerly Dynamics NAV and Navision), you can provide your sales and marketing team with the tools and access to data—from first contact through purchase and post-sale—they need to efficiently manage current customers, opportunities, and campaigns to drive sales and increase loyalty.

Sales – Whether inside or in the field, your sales staff needs accurate information and the ability to access it to pursue new business and uncover and take advantage of opportunities with current customers. Using Dynamics 365 Business Central's built-in functionality, they have access to detailed history of activity and demographics. With insight into which customers are most profitable, they can focus their efforts accordingly. With access to your Dynamics Business Central system while offline or remotely through PC, smartphone, or other device, they have the information they need no matter where they are, allowing them to work more efficiently and avoid missed opportunities.

Marketing – Your marketing team also needs accurate information to make smart decisions on creating and managing campaigns, analyzing results, identifying quality leads by quantifying their level of interest, and smoothly transitioning prospects into the sales pipeline. With access to information on demographics, contact history, and profitability of current customers and market segments, they can create and execute marketing initiatives that will yield strong prospects that can be handed to sales. 

With Microsoft's tight integration with Microsoft 365 (Microsoft Office), Business Central is a powerful tool for your sales and marketing teams for streamlined productivity. As with all ArcherPoint solutions, software gets you only part way there. ArcherPoint’s team of experienced professionals work with your organization to design a solution that meets your goals and fits the way you do business

To learn more about sales & marketing solutions with Dynamics Business Central, contact ArcherPoint.